The Women in Black Marketing

The Women in Black Marketing 1. Who do you think the primary and secondary target audience is for The Women in Black? The primary audience for “The women in Black” is mostly males and females who are quite young, under the age of 25. The film includes Harry Potters Daniel Radcliffe which will attract a lot of Harry Potter fans to watch this horror film. The primary audience also includes those who are big fans of the horror film genre. The secondary audience would be middle class adults between the ages of around 25-45. This is because this film was originally a book which is commonly preferred to be read by an older audience as most young people prefer to watch rather than read. These adults may be interested in watching the film because of the book, they also would be interested as their children are interested. 2. How was The Women in Black marketed? The Woman in Black was marketed in a variety of ways. For example, pioneering ways such as social media. The distributors of the film created different media accounts on websites such as Facebook and Twitter. Setting up these pages helped reach out to the younger side of their target audience, which is the primary audience. Another way that The Woman in Black was marketed was through traditional ways such as billboards, posters, tv and radio adverts ect. This would have reached out to the older side of the audience as they would have a higher chance of seeing the billboards/ posters, but also the primary audience would also see this. The Woman in Black also had things such as teaser campaigns. These included posters and trailers. These are mainly made to create a buzz for the film to come out and for people to start spreading the word about the new film coming out through such things as word of mouth and word of mouse. After the teaser campaign comes the main campaign is released. This is where multiple trailers are released of the film and posters which created the main craze and excitement for the film leading up to the release. One big way that the film was advertised was through Daniel Radcliffe. Daniel wanted the film to get the most publicity it could to show that he could act in different films. This meant he featured on many different TV shows and interviews to publicize the film. 3. Do you think the marketing materials for the film were appropriate? Why? I think that the Women in Black was advertised as much as possible to spread the word amongst people to gain more interest. I think that using so much social to promote their film was a good way of marketing as almost all of the primary audience has an account to at least 1 social media website. However, I feel that the age rating for this film was too low. 12A for a film which contains a deep storyline and many distressing images was seen as wrong by many, as 100+ complaints about this were counted. Despite this, the film turned out to be very successful, majorly due to the main character being Daniel Radcliffe. 4. What kind of release did the film have? The film had a big release in the United States on the 5th of February 2012. On its opening weekend it made $20,500,000 and was showed on 2,885 screens. A week later it was released in the UK and was shown on 412 screens making £3,100,000. All together the film was shown in 2850 theatres across 46 different countries. 5. How much did The Women in Black cost to make? What was the industry impact of The Women in Black? The total cost to produce The Women in Black was an estimated $15 million. The film achieved a record in being the most successful horror film in British history. In the film charts, the film was at the top in the UK for 3 weeks and after those 3 weeks the film ended up with $47,729,196 from when it was first released. 6. Why do you think the film was successful? I think that the film was so successful because of the casting of Daniel Radcliffe. This attracted a much larger audience compared to what they would have had if they got someone else to take his place. Daniel Radcliffe brought the Harry Potter franchise's audience which is large and this is the reason why he was the main selling point of this film.